About – Abdulrahman Attallah

Experience

BPG Group Strategist · 2024–2026

Built marketing strategies for clients across government, banking, investment, F&B, and FMCG, including the Kuwaiti Ministry of Finance, Saudi Ministry of Investment, Ooredoo, NBK, and Al Rawdatain.
Conducted qualitative and quantitative research to find insights that shape the customer journey.
Developed human insights and mapped out how customers interact with each brand.
Created yearly communication plans covering Marketing, PR, and Social across every brand touchpoint.
Delivered award-winning campaigns across the full client portfolio.
Pitched innovative product ideas to Weyay, NBK, and Talabat, helping them stay ahead of new technology and trends in their industries.

Memac Ogilvy Creative Strategist & Head of Copy · 2021–2024

Led marketing strategy for a diverse client base, with a focus on stc, Burgan Bank, Nissan, and Burger King.
Ran qualitative and quantitative research that turned into clear, actionable insights.
Developed human insights for a seamless customer journey across every channel.
Built yearly integrated communication plans spanning Marketing, PR, and Social.
Delivered award-winning campaigns consistently across all clients.
Won multiple awards for work on Nissan and Burger King.

أنا عبدالرحمن. مبدع أولًا، واستراتيجي ثانيًا. فيني فضول في كل شي ودائماً ما أبحث في كل شيء. أحب أراقب الناس وتفاعلاتهم، ومشاعرهم وحتى حركات يدهم اللي تقول كثير بدون كلام.

I'm Abdulrahman — a creative and strategist driven by deep curiosity about everything. I love observing people: their interactions, emotions, even the silent language of their hand gestures that say so much without a word.

Philosophy

أشوف إن العلامات التجارية، عبر منتجاتها، هي امتداد لهوية الناس. عشان كذا لازم تتصرف كجزء منهم، الناس تحبها وتعتقد إنه شيء منهم يمثلهم مو مجرد علامة على الرف

"I see brands, through their products, as extensions of people's identity. They must behave as part of them — something that represents who they are, not just a logo on a shelf."